Following the roadmap of the men’s growth, I created a cross-functional team with the goal of building a digital footprint and generating $1 billion of revenue within three years. We implemented RFID technology combined with a platform providing real-time inventory visibility across all physical and digital stores. This resulted in increased accuracy, reduced markdowns, increased profitability, and within just five months, a mid-teen comp revenue increase.
Even in a challenging landscape, lululemon exceeded its projections of revenue and profitability by the end of 2017. Retail employee turnover was at an all-time low and we worked diligently to achieve pay parity with women being paid at 101% of men in our stores. I am proud to have been named #1 CEO in Canada in 2015 by Glassdooor which speaks to employee morale and engagement. In 2017, we were recognized as one of the top 10 companies to work for in North America.